Tag Archives: Celtics

Michael Jordan Talks NBA 2k12 & Short Shorts

NBA 2K12

“NBA 2K12” is about the closest fans can get to a virtual time capsule. From Jerry West draining jumpers like only The Logo can, to Wilt Chamberlain posting up Dwight Howard in the paint and throwing one down in Superman’s face, it’s where legends (complete with afros and short shorts) take on the best ballers of today in games where amazing not only happens but is actually controlled by basketball fans looking to talk a little junk with every Michael Jordan jam.

“It’s fun to see myself still relevant in the game, and more than that, it’s educational to the kids who never saw me play,” Jordan tells me over the phone as we talk “2K12” and his influence over the final product. “With what the 2K guys have done, they’re able to utilize my skills in the game against today’s players. I think it will be cool for consumers to interact that way.

“That’s one of the things that I thought was important and why I wanted to get involved in the game. I wanted to show the relevance between yesterday’s players to today.”

And for fans, that means we get to see what it would look like for Mike to take flight against the likes of LeBron, then hit rewind and watch it again (and again if you’re in Cleveland).

In fact, everything about His Airness is captured with such realism, such authenticity, the only thing missing is the ability to import his character into “MLB 2K11.”

Maybe next year.

Jon Robinson: How much influence did you have over your character’s look and skill set in the game?

Michael Jordan: I didn’t want them to put me in there if it didn’t look like myself, and I didn’t want them to put stats that weren’t my stats. The guys at 2K are very smart, so they know a lot of things about the game of basketball, and obviously, the things that I’ve done to the game and the way that I played. I wanted my character to be as close to the way I played as possible, so that it’s not something that’s false-promoted. I wanted something real.

Jon Robinson: They have everything from your dunks and fadeaway to your swagger on the court. What did you think the first time you saw it in motion? It’s a long way from “One on One: Jordan vs. Bird.” Continue reading Michael Jordan Talks NBA 2k12 & Short Shorts

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Ex-Celtics Star Bill Russell Sues NCAA, Electronic Arts Over Image Use

William “Bill” Russell, former star center for the National Basketball Association’s Boston Celtics, accused the National Collegiate Athletic Association of using his likeness from his college playing days without paying him or seeking his consent.

The complaint is the latest to claim the NCAA violates federal antitrust laws by keeping former student basketball and football athletes from receiving compensation for the commercial use of their images and likenesses. The association has denied wrongdoing in those cases.

Electronic Arts Inc., the second-largest U.S. video-game maker, is also named as a defendant in the lawsuit, filed yesterday in federal court in Oakland, California. Russell accuses it of using his image in a “Tournament of Legends” feature on an NCAA basketball video game.

Russell, who led the University of San Francisco to NCAA championships in 1955 and 1956, said in the complaint that the association sells $150 videos of the team’s championship games. At least 54 clips featuring him are available through the website of the NCAA’s for-profit business partner and photos of him through an NCAA online store, according to the complaint.

Russell, 77, is seeking a court order blocking further sale of the videos and video games, plus disgorgement of profits from them and unspecified damages.

Post-College Endorsements

The NCAA owns and licenses the copyright on the NCAA games cited in the complaint, said Donald Remy, the association’s general counsel. The NCAA doesn’t restrict athletes from profiting from their college accomplishments through post- college commercial endorsements and other ventures, he said in an e-mail today.

“Mr. Russell, like the thousands of other student-athletes who played the game, can capitalize on his likeness, reputation, athletic and academic successes as a student-athlete after college,” the e-mail said. Continue reading Ex-Celtics Star Bill Russell Sues NCAA, Electronic Arts Over Image Use